New Brand Identity for an Education Research and
Grassroots Organizing for Racial-Economic Equity Non-Profit.
Urban South Grassroots Collective

How we developed this brand...

Urban Southern Grassroots Collective came to Flylight Creative requesting a Brand Identity Redesign, including updated logo concepts, color palettes, favicons, patterns, and more. Our Flylight Creative teams met with USGRC to dive into exactly what they were looking for in their updated Brand Identity. Through multiple concepts and minor tweaks, our Creative Design Team developed USGRC’s new and improved Brand Identity Package, curated perfectly to their brand and overall message.

Let’s build a brand that stands out and connects with your audience!