Atlanta-Fulton Public Library Foundation Partners with Flylight Creative for Statewide Reading Program and Event Marketing
When Atlanta-Fulton Public Library Foundation decided to launch a statewide reading program, they called on us to develop their branding, marketing, and social media.
The One Book, One Read program is an annual book discussion that thrives on participation from authors, book clubs, libraries, patrons, and readers statewide.
Boosting Sales for
One Book, One Read Finale
The Atlanta Fulton Public Library Foundation’s goal
was for FLC to:
- develop event/program branding
- drive event/program awareness and participation
leading up to the culminating event - sell-out the grand finale One Book, One Read event
Event Marketing:
SEO Research, Content Curation, and Beyond
Everything starts with listening and research. After working through the branding and design process with AFPLF, our Digital Marketing Specialists developed a solid digital marketing plan that would support the roll-out of the program over 8 months. We leveraged SEO research for key SEO terms that attract readers and other interested participants in an event like this.
Our Digital Marketing Specialist and Creative Studio Team collaborated to curate engaging, dynamic
Everything starts with listening and research. After working through the branding and design process with AFPLF, our Digital Marketing Specialists developed a solid digital marketing plan that would support the roll-out of the program over 8 months. We leveraged SEO research for key SEO terms that attract readers and other interested participants in an event like this.
Our Digital Marketing Specialist and Creative Studio Team collaborated to curate engaging, dynamic social media and web content (branded posts, videos, and captions) that would attract audiences statewide.
We implemented a content strategy, managing all social, web and event channels for AFPLF throughout the One Book, One Read campaign.
social media and web content (branded posts, videos, and captions) that would attract audiences statewide.
We implemented a content strategy, managing all social, web and event channels for AFPLF throughout the One Book, One Read campaign.
Marketing Success: Central Library Arena Event Exceeds Expectations
Our marketing efforts garnered participation from community book clubs, libraries, universities, and many book aficionado groups.
We met the event target of 400 ticket sales within the first 8 hours of opening the ticketing portal. The waitlist grew to over 1,000 participants, which encouraged AFPLF to partially open the waitlist growing the ticket sales to 1200 participants. We were able to sell out the tickets AND increase their email list for all future events and news announcements.
